Founded in Belgium in 2025, Lillyo Co. was created with one mission — to make beauty feel joyful, effortless, and a little bit magical.

We’re a modern lifestyle brand that blends innovation, self-care, and style, curating products that bring glow and confidence to everyday life.

From K-beauty favorites to our own Lillyo Beauty line, every formula and find is chosen for its effectiveness, clean design, and feel-good factor. Our range spans skincare, hair care, makeup essentials, men’s grooming, and accessories — everything you need to create your own routine of radiance.

At Lillyo, we believe in celebrating beauty in all its forms — the natural, the bold, the playful.

Whether you’re discovering your next must-have serum or upgrading your self-care shelf, Lillyo is here to deliver products that inspire you to shine brighter, feel better, and live beautifully.